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Senior Manager, Marketing Communications
Financial Investment Company
Bethesda, MD

The Senior Manager, Marketing Communications is responsible for managing the firm’s editorial strategy and ensuring all communications are executed in a manner consistent with the company’s Brand and Voice. The incumbent plays a leading role in the management, development and implementation of the communications strategy by researching and analyzing current market trends, best practices, competitive materials then defining communication concepts, engaging copywriting resources, editing and delivering communications products for print and internet distribution to all the company’s clients (e.g. financial advisors, institutional investors and shareholders) In addition, this role helps define and manage the project management processes for the marketing department and supports the implementation of marketing campaigns.

Essential Responsibilities and Job Results:

- Manages an internal writer and external free-lance writers and communication specialists to produce high quality content and materials for publication. Continually evaluates existing freelance staff to ensure best fit with assignments and identifies new resources.

- Leads the development and execution of key marketing communications initiatives for retail, institutional and other external audiences, in collaboration with Channel marketing, Sales, Operations, CSRD, Legal and Portfolio teams.

- Responsible for monitoring expenses and ensuring development costs are in line with industry averages.

- Oversees the development of all communications including: direct mail, newsletters (Invision); electronic mail sales collateral, tools, presentations and regulatory communications. As well as the development of other sales and research content.

- Is responsible for ensuring the company brand is appropriately reflected throughout all communications and manages the updating and of the company style and editorial guidelines.

- Drives continual process improvement in the management of projects, using and developing best practices and managing expenses.

- Develops and manages project plans for communication projects by establishing project schedules, identifying stakeholders and establishing accountabilities, and identifying necessary resources and budget requirements.

- Collaborates closely with Manager, Marketing Production and Sr. Manager, eCommerce to deliver the highest quality publications and materials possible, on time and within budget.

- Liaises with various Managers, Directors and Sr. Management to ensure that materials that are produced are of the highest quality, reflect corporate guidelines, ensure consistency of voice, and meet functional end to end sales needs.

- Collaborates closely with the Marketing staff, to develop and manage the weekly planning, development, and posting of website communications material for calvert.com News column, SRI sections, and homepage reports and materials overall to assure proper balance of investment, market, SRI and product news.

Requirements

- At least eight years of experience developing integrated, high level communications strategies across media platforms; strong editorial, writing, project management and marketing communications experience.

- At least five years experience in the investment management industry, which may include writing and editing economic or investment commentaries, newsletters, and sales collateral.

- At least three years experience in managing staff and delegating responsibility, preferably in managing 3rd parties as well as internal resources.

- Solid knowledge of mutual fund products, industry, investment strategies and concepts, including applicable SEC and FINRA regulatory requirements.

- Strong project management skills with the ability to manage multiple projects independently and simultaneously, meet deadlines and adapt to changing priorities and timelines

- Proven ability to explicate complex, dry, and sometimes technical, financial concepts in a lively, accessible and compelling fashion to audiences with varying degrees of sophistication in understanding the subject matter.

- Proven ability to lead the development and production of marketing communications programs to meet multiple communications, audience and marketing objectives.

- Excellent interpersonal, written and verbal communication skills.

- FINRA Series 6 within six months of hire.

- PMP certification a plus.

- Bachelor’s degree required and advanced degree preferred. Concentration in Marketing, Communication, or Journalism preferred.

To Apply

If you are interested in applying please send your cover letter and resume to

Steffan & Co., Incorporated
1100 North Glebe Road, Suite 1010 Arlington, VA 22201
(703) 224-8182
bjsteffan@steffanco.com
©2011