Director of Digital and Social Media Marketing
Base salary up to $120,000 DOE with great benefits, growth and exciting work.
This position is in-office M-F from 8:30 am to 5:30 pm, and located near Chantilly/Centreville, VA. The firm follows all Covid safety protocols.
Do you want to take your career to the next level and be a part of an incredible cutting edge multi-million-dollar Residential Real Estate firm that grew by 60% last year?
This growing stable residential real estate investment company with a history of strong growth and success, having gone from $0 to $50 million in annual revenue in its first three years in business and has continued to grow and is changing how homes are bought and sold. The firm is an active member of the Forbes Real Estate Council.
61% revenue growth from January 2020 to January 2021!
The firm’s 2020 acquisitions increased by 25% compared to 2019!
The firm’s net profit increased in 2020 by 30%, while our tech spend increased 83%!
The firm’s gross margins grew even during the COVID-19 lockdown, with an increase of 63% in 2020!
The Director of Marketing, you will be responsible for implementing a data driven approach to marketing across a variety of channels including but not limited to: social media, Google, Bing, direct mail, TV, outdoor advertising, radio, direct marketing, text campaigns and telemarketing. You will lead a function responsible for pipeline lead acceleration targeting house buyers/sellers.
You will execute the company marketing strategy including but not limited to: social media, Google, Bing, direct mail, TV, outdoor advertising, radio, direct marketing, text campaigns, email and telemarketing. Analyze the success of marketing campaigns and drive marketing decisions based on KPIs. Review audiences for different campaigns to ensure our marketing outreach is targeting the right prospects. Constantly test new campaigns and track existing ones to drive down CPLs. Manage and recruit third party consultants to support us in a variety of marketing mediums. Develop internal and external marketing policies and style guidelines. Lead corporate branding initiatives, and oversee the design and content on our corporate website. Track campaigns and develop reports using tools like Power BI and Tableau to make data driven marketing decisions. Assist House Buyers of America’s expansion into new geographic markets
You need to have 5+ years of marketing management experience in-house or at an agency, preferably working in the B2C space.
You should have a Bachelor’s Degree or higher
You need to be hands-on in developing and implementing company-wide marketing plans
You need to have excellent computer skills including using CRM platforms and data analytics tools
You need to have strong written and verbal communication skills
The firm wants a go-getter that can roll up their sleeves and dive right into the job.
The firm offers a fantastic culture that includes: very competitive pay, great benefits, collaborative happy people, business casual dress, free snacks/drinks, team events when safe, and a work hard/ play hard environment that breeds success!
M-F 8:30-5:30 and this position is 100% onsite at their headquarters
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